Choosing a Brand Name For Your Business (1)

(managementfile - Sales & Marketing) - initial phase in building the branding for your business is to choose a name brand. This stage is tricky. You may already have a picture of the desired name. However, you must also want to install the appropriate brand name and can attract market share according to what you want.

In choosing a name brand, type of approach taken, as quoted in the book `` Branding for Dummies, an outline is as follows:
• owner's name, the use of the name of the owner to name the business.
In order to run their own business (sole proprietorship), using his own name to name the business is the easiest approach.

If the name of the owner of this unique could be a distinct advantage. If business goes well, then the name of this brand can be its own power for the long-term owners. Meanwhile, the weakness of the use of brand names like this is if there is no marketing or a significant buzz, it will not produce a broad awareness in the community.

Examples are Hazara Fried Chicken restaurants, Duck Pak Slamet, Ayam Bakar Mas Mono, and so on. If the owner's name is well known, so if open branches in other places, so having a strong brand, the consumer must also be more confident.

• abbreviation names, namely the use of abbreviations or acronyms are easy to remember and pronounce.

The advantage of using this brand name is easy to remember and pronounce. With records, you must be good at choosing abbreviations or acronyms are not unique and difficult. Weaknesses, you also have to do marketing and generate significant buzz, so this name was known and remembered by potential customers.

One thing to keep in mind in determining the abbreviation or acronym, that is, must have a specific meaning. If not, it will be meaningless and not helpful at all. Instead of giving characteristic or brand promise, instead of just a short stop at the consumer's mind, and then forgotten.

Examples of brands that use this approach with the well is IBM, AOL, and CNBC.

• geographically anchored names
Brand also often use a name that is equipped with a specific geographical indication. The name is appropriate in such circumstances: 1) the primary target market is people in a particular geographical, 2) brand intended to highlight the products and services with the characteristics of a particular area; and / or 3) be able to make major investments in marketing

An example is the Bank Jabar, batagor Bandung, California Fried Chicken, and Holland Bakery.

• descriptive names
This brand name itself describes the types of businesses they work at, but it's also its own brand promise. The advantage of this name is a direct consumer business to know nature as hearing or seeing his brand name. However, his weakness is if the name is too ordinary or less unique, it will be easily forgotten by consumers. In addition, these brand names also be limiting, in the future if businesses want to expand beyond the current business.

Examples of descriptive brand names are unique and powerful of them is Burger King, Burger Blenger, Aqua, Pizza Hut, Coffee Bean and others.

• interest borrowed names
This brand chose the name from the words could be totally unrelated to the business nature or brand promise. Shortcomings, it is the name might not reflect the business they work at. However, with effective marketing activities, the name used and can help to convey a brand promise or a certain value. Such as Facebook, Starbucks, or Star World.

• Fabricated-word names
Combination of words, acronyms, or the alphabet that form a word that previously did not have the means to be a brand name. Such as Google, Plurk, Squidoo, Twitter, Gizmodo, Yahoo to Lindt. If created properly, it can be a unique name that is easy to remember and become a strong brand. This could be a characteristic of its own, and make it easier to get a domain name.

Step 2..... Read more...

Choosing a Brand Name (2)

Guideline
(managementfile - Sales & Marketing) - brand name like that how do you want? Here are her guidelines:
• highlight your identity
Brand will be the ambassador of your business, so he had to emphasize what is your identity. Brand name can indicate the types of businesses directly, or not. It could also just be the name associated with a particular business type, or even did not show anything.

In essence, you must realize that brand names would produce a particular impression to others, whether it be trusted, luxurious, interesting, cool, even funny, strange and ugly. This brand name will become your identity forever, so the impression / identity given by the brand should be an important consideration.

• easy to remember and say
Make sure that your brand is easy enough to remember people and spoken. If people have to listen to your repetitive brand name before him with a right, then it is not a good brand name. The name that easily spelled and pronounced, tend to be easier to remember.

• Creative, out of the box
Creativity in creating a brand name is an absolute. Noted that more than 98% of the words contained in the English dictionary is listed as "dot com". Thus, you must be able to think more creatively to create a name that can represent your brand.

• think about the future
Do not think your brand for the current period, but also the future. Avoid using names that limit the movement of business scope or the specific product type. Also, avoid brand names that also use the name of a particular area, because it can limit the market share in the future.

Choosing a Brand Name Process
Here are the stages of choosing a name brand:
1. Determine the identity, character, image, and what impression you want to show the brand name? Make a list of these attributes. You can also ask the opinion of other parties, such as customers and suppliers to see their perceptions.
2. Do your research. Go to the places where your target market often come to understand about what their habits, what they like, what characters they like, and develop ideas about names and words what is near and can be represent them well
3. Brainstorming to determine alternatives to the corresponding brand names. Exploration of all alternative names that allows to use your brand.
4. Create Shortlist. From the results of brainstorming, to obtain a long list. Next, do a filter by selecting the names and identities in accordance with the desired character of your brand. Get rid of the names that seem less and less prospective in accordance with the criteria.
5. Choosing a Brand Name Final. Next is selecting the final brand name from the shortlist that was made before. Pros Read more...